B2BInsider

The Rise of Multi-Touch Prospecting

Why modern B2B growth requires coordinated, trust-building outreach.

Mar 8 • B2BInsider and Kristian Rasmussen

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February 2026

B2B Sales Didn’t Get Harder. It Got Smarter.

30 years in the game have taught me this: The old playbook is dead. The opportunity is not.

Feb 23 • B2BInsider and Kristian Rasmussen

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Positioning First. Conversation Second.

LinkedIn is the entry point to the dialogue, not the end goal.

Feb 18 • B2BInsider and Kristian Rasmussen

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Leadership isolation is becoming the biggest growth risk in B2B

By 2026, most B2B companies won’t struggle because of poor execution. They’ll struggle because leadership is thinking in isolation.

Feb 10 • B2BInsider

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If You Don’t Understand The Psychology of sales, Don’t Sell.

A lot of businesses fail with B2B sales, because hey don’t understand the psychology behind selling.

Published on B2BInsider • Feb 2

If You Don’t Understand The Psychology of sales, Don’t Sell.

A lot of businesses fail with B2B sales, because hey don’t understand the psychology behind selling.

Feb 2 • B2BInsider

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January 2026

No Trust, No Deal: B2B Marketing in 2026

Why B2B marketing in 2026 is built on belief, not buzz

Jan 5 • B2BInsider

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December 2025

B2B Sales in 2026: Trends, Tendencies and what to expect.

2026 rewards those who adapt early, act with clarity, and communicate with authority.

Dec 4, 2025 • B2BInsider

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November 2025

What Do B2B Decision-Makers Prefer: A Call, an Email, or LinkedIn Outreach?

In B2B sales, reaching decision-makers has become a discipline that demands precision, timing, and the right choice of channels.

Nov 25, 2025 • B2BInsider

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The B2B Blueprint of 2026

Why the Next Era of Sales Belongs to Systems, Signal, and Strategic Voices

Nov 24, 2025 • B2BInsider

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Why the Best Salespeople Rarely Seem to Be Selling.

Behind every great deal is something quieter than persuasion: presence.

Nov 3, 2025 • B2BInsider

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October 2025

The Selective Buyer: Why Fewer Meetings Mean Better Sales

Selectivity isn’t resistance. It’s a signal of trust.

Oct 18, 2025 • B2BInsider

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