Archive - B2BInsider

Why Booking B2B Meetings Has Become Significantly More Difficult

Outbound activity can create attention, but in a saturated market, attention alone does not translate into relevance.

Apr 7 • B2BInsider and Kristian Rasmussen

The Real Shift in B2B Sales: From Effort to Visibility.

The most important shift is behavioral.

Apr 6 • B2BInsider and Kristian Rasmussen

March 2026

Join my new subscriber chat

A private space for us to converse and connect

Mar 31 • B2BInsider

LinkedIn as a Distribution Layer for B2B Demand

LinkedIn is effective when used systematically. Not when used occasionally.

Mar 31 • B2BInsider

Why B2B Buyers Are Harder to Reach, And What That Actually Means

Access is no longer granted through persistence. It is earned through presence.

Mar 30 • B2BInsider

Why Most B2B Positioning Fails to Influence Buying Decisions.

Executive summary.

Mar 30 • B2BInsider

Why B2B Decision-Makers Prefer Inbound Over Outbound.

B2B buying behavior has structurally changed. The implication is straightforward: inbound now outperforms outbound in influencing decisions.

Mar 25 • B2BInsider and Kristian Rasmussen

B2B has changed. Most companies haven’t.

B2B buyers have become less visible, more selective, and significantly more informed.

Mar 20 • B2BInsider

The Rise Of The Revenue Agency

Why Solopreneur Revenue Advisors May Dominate the Next Decade.

Mar 11 • B2BInsider

The Rise of Multi-Touch Prospecting

Why modern B2B growth requires coordinated, trust-building outreach.

Mar 8 • B2BInsider and Kristian Rasmussen

February 2026

B2B Sales Didn’t Get Harder. It Got Smarter.

30 years in the game have taught me this: The old playbook is dead. The opportunity is not.

Feb 23 • B2BInsider and Kristian Rasmussen

Positioning First. Conversation Second.

LinkedIn is the entry point to the dialogue, not the end goal.

Feb 18 • B2BInsider and Kristian Rasmussen

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