Is B2B Cold Mailing Dead?

Spoiler: It’s not. But lazy cold mailing is.

Every few months, someone declares the death of cold outreach.

And every day, thousands of B2B deals are still being initiated via a cold email.

So, what’s going on?

Here’s the truth:
Cold mailing isn’t dead.
But irrelevant, uninspired, self-centered emails are.

Buyers are still open to a cold approach, but only if:

• The message is short, clear, and respectful …