What Do B2B Decision-Makers Prefer: A Call, an Email, or LinkedIn Outreach?
In B2B sales, reaching decision-makers has become a discipline that demands precision, timing, and the right choice of channels.
Recent data paints a very clear picture:
83% of B2B buyers prefer email as the first point of contact.
Source: theinsightcollective.com57% of C-level and VP roles prefer phone calls once the conversation becomes relevant.
Source: martal.caThe effectiveness of email-only outreach is declining by approximately 29% year over year.
Source: amplyfi.com
This all p…
