Who Really Has Influence in B2B?
(Hint: Not the People with the Most Followers)
In a B2B world flooded with personal brands, podcast guest spots, and endless LinkedIn content, the word "influencer" has become both overused and misunderstood.
Everyone wants reach. But reach doesn’t equal relevance. And it certainly doesn’t equal influence.
Real Influence Moves Decisions - Not Just Feeds
In B2C, influence is measured in impressions, lik…
