Why do you hate selling?

It's a tough job but it has to be done.

You’ve built something.
It solves a real problem.
You’ve spent months – maybe years – perfecting it.

And now you have to sell it.
That’s where the anxiety kicks in.

Suddenly, the founder who pitched with fire to investors becomes hesitant.
The startup team that knows every inch of the product avoids outreach.
The visionary stops short of knocking on real doors.