Win or lose in B2B Sales: Keep Challenging Your Formula

Don't get locked into one way of doing things. Stay curious, experiment often, and never fear failure.

After 30 years in B2B sales, I've experienced just about everything. I've seen numerous strategies launched with great enthusiasm; some succeeded spectacularly, while others completely flopped. But one thing has always stood clear: The people who truly succeed are those who keep experimenting and never settle for the status quo.

In B2B sales, there's rar…