Practical expertise for B2B decision-makers
B2BInsider helps people building B2B businesses make better commercial decisions. We bring together experienced practitioners and turn their knowledge into focused briefings, practical examples and resources members can use.
Each month, we explore a specific challenge, from making your expertise visible to earning trust and creating new customer conversations.
B2BInsider is based in Copenhagen and edited by founder Kristian Rasmussen, who has worked in B2B since 1995. We choose the topics, retain editorial control and disclose relevant commercial relationships.
Selective
One focused theme at a time, chosen for practical relevance.
Independent
Clear editorial judgement. Contributions guide rather than sell.
International
Based in Copenhagen, written for B2B professionals wherever they work.
Become part of B2BInsider
Founding Membership is €99 per year for the first 500 members.
Explore Membership