Know your BrandScore™
Measure your digital market position across the factors that influence how modern B2B buyers discover, evaluate, and choose suppliers.
An independent view of your digital market position.
Modern B2B buyers research, shortlist, and qualify suppliers long before the first conversation. The digital surface a company leaves behind has become the primary basis on which it is considered — or bypassed.
BrandScore quantifies that surface. It assesses how visible, credible, and discoverable a company is at the moment a buyer is actively forming a shortlist, and benchmarks the result against the comparators that matter.
The output is a single composite score, six dimensional scores, an evidence appendix, and a prioritized set of actions.
Six dimensions. One composite score.
Visibility
Presence and discoverability across the channels where buyers actively research suppliers — search, LinkedIn, industry sources, and direct.
Authority
Demonstrated expertise, executive profile, third-party references, and the depth of substantive content in the public record.
Trust
Signals of credibility, consistency, and proof — case evidence, named clients, reviews, and the coherence of the public narrative.
AI Discoverability
How the company is represented inside large language models and AI-based research tools that increasingly mediate buyer discovery.
Commercial Readiness
Whether the digital surface translates attention into qualified opportunity — clarity of offer, differentiation, and conversion paths.
Market Differentiation
How distinctly the company is positioned against comparators — the clarity, defensibility, and consistency of its competitive narrative.
Evidence in. Score out.
Each dimension is assessed against a structured rubric. Inputs are observable, sourced, and documented — not opinions. The six dimensional scores are weighted and combined into a 0–100 composite.
Where competitors are included, identical inputs are gathered for each comparator, producing a relative position alongside the absolute score.
Every score is delivered with the evidence behind it, so findings can be reviewed, challenged, and acted on with confidence.
What you receive.
A concise, executive-grade report. Findings first, evidence appended, and a prioritized set of actions to improve BrandScore over time.
- 01Executive summary and headline score
- 02Scoring across the six dimensions
- 03Benchmark against named competitors
- 04Evidence appendix and source list
- 05Gap analysis and risk register
- 06Prioritized actions to improve BrandScore
Three ways to use BrandScore.
Single assessment
One company, scored across all six dimensions with full evidence appendix and prioritized action plan.
Comparative assessment
BrandScore plus benchmark against up to five named competitors, with relative position and gap analysis.
Ongoing measurement
Quarterly reassessment with trend tracking and a standing advisory rhythm to improve BrandScore over time.
Common questions.
- What does BrandScore™ measure?
- A company's digital market position — the composite of visibility, authority, trust, AI discoverability, commercial readiness, and market differentiation — scored on a 0–100 index with evidence behind every input.
- How is the score produced?
- Each dimension is assessed against a structured rubric, weighted, and combined into a single composite. All inputs are documented in an evidence appendix so the score is auditable and defensible.
- Is BrandScore an audit or a strategy?
- It is an independent assessment. Strategy and execution follow through Executive Advisory and Visibility Management, both anchored in the BrandScore findings.
- How long does an assessment take?
- Three to four weeks from kickoff to delivered scorecard and report, depending on scope and the number of comparators included.
- Who is BrandScore for?
- CEOs, founders, and commercial leadership teams in B2B companies whose buyers research, shortlist, and select suppliers digitally before making contact.
- Is BrandScore independent?
- Yes. The methodology, scoring, and findings are produced independently of any media spend, vendor relationship, or execution channel.
Book a BrandScore™ assessment.
An independent measurement of your digital market position — and a clear, prioritized path to improve it.